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Pigment-dyed hoodie
Pigment-dyed hoodie
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SOMEWHERE YES: The Search for Belonging in a World Shaped by Branding is an exploration of the power of brands, for both unifying and destructive purposes.
Blanketed with illustrations, photography, symbols, and design, SOMEWHERE YES takes readers on a visual journey that challenges them to question what branding is, how it works, and, ultimately, if it has the capacity to help our culture recover from its recent dystopian trajectory
“Somewhere Yes doesn’t read like another branding book. It reads like a quiet rebellion, an existential design manifesto disguised as cultural analysis. You didn’t just ask what makes a brand work you asked what it’s doing to us. And that’s a question that’s been haunting creatives, entrepreneurs, and anyone who’s ever tried to “belong” in this logo-saturated circus.”
